AWeber Review – Should You Use Aweber for Your Email Marketing?

AWeber Features

Who has HTML email templates?

Aweber provide one of the largest sets of e-newsletters templates available: there are over 700 available. To provide a bit of context, there are around 500 templates available for Getresponse, around 80 for Mailchimp and around 50 for Campaign Monitor.

• Over 700 Email Templates
• Easy to Use Templates
• Matching Sign-Up Forms
• Easy Color Schemes

Easy Subscriber Management System

Inside Aweber's dashboard, you can easily:

• Schedule Broadcasts
• Create Campaigns
• Create Follow-Up Drip Messages
• View Subscriber Stats
• View Open and Click Rates
• Send Messages
• Live Support
• Knowledgebase
• Free Live Webinars
• Training Articles and More…

Does Aweber Have Responsive Design?

Aweber’s email templates are all ‘responsive’, this is an essential feature. This means they automatically resize to suit the device they’re being viewed on. In this day and age of smartphones and tablets, you can also see a preview of the mobile version of your email within Aweber. You just click a preview button and toggle a ‘mobile preview’ switch to see how your e-newsletter is likely to look on a smartphone.

Does Aweber Provide Subscriber Segmenting?

Marketing automation is a feature which is increasingly offered by email marketing solutions like Aweber. With marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, link clicks, site visits, purchases made and so on.  Aweber recently introduced a new marketing automation feature which to a degree provides this functionality.

This allows you to target subscribers based on their actions with a single click. You can segment subscribers and target subscribers with different email marketing campaigns.

When a subscribers clicks a link inside an email, you can automatically add them to THAT campaign. That allows you to create email campaigns based on what they like and click within the email itself. You can ask if they want to receive a “blogging course” and when they click yes, you add them to a “Blogging Course” campaign.

That's the fun part of email marketing.

Opt In Processes

A nice feature of Aweber is the flexibility it gives you around how you want to handle the opt-in process. You can choose to subscribe your users on either a single opt-in or a double opt-in basis.

Aweber Email Newsletter Options

Aweber is one of the only autoresponders that have 700 built-in newsletter templates, but they have a range of options for your newsletter. You can create a blog post & send it as an email broadcast. You can track performance while integrating the emails with Facebook & Twitter. That allows you to keep in touch with ALL of your followers on each platform. Then, for search engine optimization, Aweber will even publish your emails online. Yes, that equals more link juice for the search engines.

Split Testing:

Split testing involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the ‘best' version to the remainder of your list.

Most e-marketing tools handle this automatically for you: you create a few different versions of your email, send them to a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the rest of your mailing list.

You can split test:

• Subject Lines
• Preheader Text
• Send Times
• Message Design
• Message Content

Landing Pages Inside Aweber

What I love about Aweber is the built-in integration with 99% of the landing page software out there. Connect Aweber to your favorite landing page provider and instantly add forms and popups on your site.

Aweber is integrated with:

• Elementor
• WordPress
• Unbounce
• Leadpages
• Instapages
• Clickfunnels

Aweber Pricing

You can use most of Aweber's features for up to 500 subscribers at no cost to you. It's free.

If you want to unlock some of the tracking features, it's $16.15 per month for up to 500 subscribers. As you increase your subscribers, here are Aweber's pricing for 2020:

• 0 to 500 subscribers = $0 FREE
• Tracking Unlocked:
• 0 to 500 subscribers = $16.15 per month
• 501 to 2,500 subscribers = $29 per month
• 2,501 to 5,000 subscribers = $49 per month
• 5,001 to 10,000 subscribers = $69 per month
• 10,001 to 25,000 subscribers = $149 per month

Frequently Asked Questions About Clickfunnels

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