Looking for the best email marketing software? Your email list is a valuable asset and selecting the best emailing service is essential to list-building success. The larger and more engaged your list is, the more profits you can generate whenever you send out an email. Good email marketing software will help you start, grow, and profit from your email list.
This week, we're focusing on marketing for email. From how to create lead magnets to how to grow your email list to tips on what to send your list to increase sales without turning off your followers.
What is Email Marketing Software?
Email marketing software was originally called an autoresponder, because it allowed you to automatically respond when prospects opted in to your email list.
The money is in the list, but how you connect with that list is more important. Content and connection will take a company to new heights. Click To TweetToday's email marketing software is much more advanced. From sending eye-catching emails and creating a variety of campaigns to tracking clicks and delivering valuable stats, most email software gives you everything you need to build your very own highly-profitable email list.
Most email marketing software allows you to:
- Create opt-in boxes to capture leads from your blog or website
- Broadcast and autorespond to your prospects and clients
- Create a variety of email lists, campaigns, and sequences
- Create eye-catching emails that get delivered accurately
- Track a variety of statistics so you know what's working
Why You Need to Build Your Email List
Most online business owners would tell you it's incredibly important to grow an email list.
You need to start and grow an email list, because…
- You can make immediate sales (and profits) anytime you send a new offer to your list.
- Build a growing community of raving fans who want what you're buying and share your brand with others.
- You can use it to test and track your marketing to see what works and what doesn't.
- Your list becomes a valuable asset that allows you to do joint ventures with or sell sponsored advertising from major brands.
If You Earn $1 Per Subscriber…
Imagine that each month that you promote your offers to your email list, you make about $100 in profit for every 100 subscribers.
That's $1 you earn, in profit, per email subscriber.
Now imagine that you have a goal of making $10,000 a month in profit. Your next steps would be simple. Grow your email list to 10,000 subscribers. After all, if you're making $1 per subscriber per month, 10,000 subscribers would pay you $10,000 per month in profits.
That's how internet marketers look at their email list. It's an asset you build that pays you regular, monthly profits. The larger is it, the more you make.
How to Select the Best Emailing Service
While many of these software companies offer similar features and benefits, it's important to do your own due diligence to make sure you're selecting the right software for your specific business needs.
PRO TIP: Decide What's Important to You First.
Know what's most important to you in your email marketing software as you're reviewing software. Is cost more important than a ton of bells and whistles? Do you need a system that's easier to use? Or are you looking for a high-tech system that tags, tracks, and gives you detailed reporting? Create your criteria before you begin your research and you'll find it easier to select the right software for your business.
4 Best Email Marketing Software
1. ConvertKit
ConvertKit is one of the most popular email marketing services on the Internet. With ConvertKit, it's simple to create and embed opt-in forms into any page or site. And if you don't have a site, ConvertKit has customizable landing pages to help you start building your email list immediately.
ConvertKit Pricing for 2021
- Up to 1,000 Subscriber – $0
- Up to 1,000 Subscribers with Funnels – $29 per month
- Up to 10,000 Subscribers – $119 per month
ConvertKit has a three tiers of features that are priced more if you need more features. Click here to compare the three plans.
ConvertKit also has all of the bells-and-whistles you'll want to grow your list, track your marketing, and automate your follow-ups. It even lets you integrate with dozens of e-commerce, landing page, membership site providers, and other services – so it'll help you run any type and size of business.
“I can set up a form and send an incentive in under 5 minutes with ConvertKit. With incentives such as quick printables, I've been able to grow my list to over 50,000 email subscribers!” – Suzi W., ConvertKit Customer
Free Plan: 1,000 Subscribers, Unlimited Landing Pages/Forms. $0/Month
2. Active Campaign
Active Campaign is a complete email marketing system for start-up and small businesses. Not only does Active Campaign give you the ability to grow your email list, but it includes a wide range of marketing automation tools that can help you create incredible customer experiences.
Active Campaign Pricing for 2021
- Up to 500 Subscrbers – $15 per month
- Up to 1,000 Subscribers – $29 per month
- Up to 2,500 Subscribers – $55 per month
- Up to 5,000 Subscribers – $99 per month
Whether you're just starting out or looking for an email marketing system that can scale with your business as it grows, Active Campaign gives you all of the tools you'll need to look like a professional brand – right out of the gate.
From subscription forms and email marketing campaigns to marketing automation and advanced reporting, everything you need to grow and profit from your email list is included in Active Campaign.
One thing they added over the last year is chat, email and Facebook Messenger service channels that allow you to automate chatbox workflows. That allows you to assign inbound chats to different agents.
Special Promotion: 14-Day Free Trial
3. Aweber
If you're looking for simple, Aweber is a simple option for building your email list. Aweber is a solution option for start-up and small businesses that want fewer features, but still have great deliverability and the opportunity to scale.
Aweber Pricing for 2021
- Free for Up to 500 Subscribers
- 501 to 2,500 Subscribers – $29 per month
- 2,501 to 5,000 Subscribers – $49 per month
- 5,001 to 10,000 Subscribers – $69 per month
- 10,001 to 25,000 Subscribers – $149 per month
Aweber offers a drag-and-drop email and landing pages designer, email broadcasting and autoresponder options, lead tagging, limited stats, and the ability to connect your email opt-ins with other business systems like Facebook, Shopify, Etsy, and more.
Special Promotion: 30-Day Free Trial
4. Ontraport
Full CRM for Email Marketing ($79 per month)
When I look at Ontraport, I think 2005 design. When I look at the books of entrepreneurs using Ontraport, I see $10 million and $30 million dollar businesses. We're talking life coaches with a few followers building $10 million dollar businesses using Ontraport.
Ontraport is a one stop shop combining landing pages, sales pages, order processing, email marketing and full CRM for your customers and leads. Ontraport has a easy to use block-based editor that makes it easy to build campaigns.
Ontraport Pricing for 2021
- Basic Plan $79 Per Month for Up to 1,000 Contacts
- Plus Plan $147 Per Month for Up to 2,500 Contacts
- Pro Plan $297 Per Month for Up to 10,000 Contacts
- Enterprise $497 Per Month for Up to 20,000 Contacts
I highly recommend using Ontraport if you have a monthly membership fee based product. For example, if you have a life coaching business, you can create a group coaching program for $67 per month. Then, use Ontraport to handle all the payment processing and email marketing. That frees your time up to build an audience with your podcast & TikToks.
Start Growing Your List Using the Best Emailing Service
Whichever email marketing software or service you choose, you want to start growing your list immediately. You'll want to add opt-in pages to your website, your blog, and anywhere you drive traffic.
Why? Because while you may only start out capturing a few leads per day, as your traffic grows, so will your list. Since you can potentially make $1 or more per month per subscriber, any time you lose building your list is money lost.
If you're looking for the most profitable email marketing template, click here. I break down the top five most profitable templates that you can drop into your own email follow-ups.
Start building your list today. Test drive an email marketing system. Get it set up for your business. Then start growing that list. It'll be a valuable asset that will pay you back in profits, month after month, for years to come.
Frequently Asked Questions About Email Marketing Software
Yes. Convertkit allows you to use the marketing email software for free. You can capture up to 1,000 subscribers and create campaigns for your business. Click here to get started for free.
The Federal Trade Commission compiled a CAN-SPAM Act compliance guide, which includes the following rules for businesses:
Don't use false or misleading header information.
Don't use deceptive subject lines.
Tell recipients where you're located.
Tell recipients how to opt out of receiving future emails from you.
Honor opt-out requests promptly.
Monitor what others (such as a company you hire to do your marketing) are doing on your behalf.
You can usually get started on a free plan for most email marketing services like Aweber and ConvertKit. They allow you to try it out for free up to 500 or 1,000 subscribers.
