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Recommended List of Marketing Tools & Resources for Building Your Business

What tools do we use and recommend for building your business?
Online Resources for Your Business

I Love Making Money Staff & writers

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As our TikTok education channel @thebusinesskid grows, we’re getting hundreds of comments asking what marketing tools and resources we recommend.

What I want to do is to create a list of marketing tools and resources (which most are free) that will get updated on a monthly basis. Let’s break down the digital marketing tools into 7 different categories.

The Best Tools for:

Website Setup

Domain Name

When purchasing a domain name, we have two rules. If you have ten seconds to give a shoutout on the radio, can your audience remember it and easily spell it. If the domain name is “for sale”, then use a version of it with the words “the” or “my” in front of it. (example: TheFacebook.com)

Watch our TikTok on proving the concept before you spend dollar one.

Blog Guide - 10 Minute Fast Website Setup Guide

Right now, you can get a free domain name for one year along with less than $5 blog hosting when you go through our sponsored link here.

Web Hosting

Because your business is unique and not one solution fits all, we recommend clicking here to find the best hosting that matches your business model.

If you’re just starting out, we recommend Bluehost. And they give you a free domain name for the entire year and hosting under $5. Then, if you pay three year’s in advance, they give you a bigger discount.

If you’re trying to setup a blog, then, follow our 10-minute setup guide here.

Publishing Platform

Looking for the best digital publishing platforms. Here are the top ten for your business.

  1. Flipsnack – Digital flipbook maker for magazines.
  2. Issuu – Convert your PDF files into digital graphics, flyers, pamphlets.
  3. Uberflip – Publish content across many different channels.
  4. iPaper – Banner advertising for your products.

Online Sales Platform

When it comes to selling your products and services on an online sales platform, we recommend matching your business with the platform’s function.

  • Wix – If your business requires appointment scheduling, use Wix.
  • Etsy – If you have handmade items, use Etsy’s built-in traffic.
  • Thinkific – If you want to build an online course, use Thinkific.
  • LearnWorlds – If you want to build a community for your niche.
  • Shopify – Build your brand using Shopify.

During my research, I realized there are 100+ other platforms out there specializing in selling online. I’ll post a link to best of coming soon.

Brand & Logo Design

WordPress Themes

Finding the perfect theme can become an addiction. Are you looking to give your WordPress blog a fresh new look. We recommend using a free page builder called Elementor combined with a professional theme. This video walks you through how to build your first pages with Elementor. It’s by far the easiest way to build a pro site.

Related: The Essential WordPress Plugins

Now that you have your free page builder, it’s time to find a professional theme. For this, you can search Studio Press’ Premium WordPress Theme Packages.

Free Graphic Creator

We use and recommend Canva for all of your graphics. Last year, Canva acquired Pexels and Pixabay, two stock image directories. I’ve noticed a massive increase in graphics.

Free Online Graphics Creator

Marketing Planner Marketing Tools

To plan your marketing, we recommend ClickUp. We absolutely love using ClickUp to create brainstorms, checklists and team planning. Think of ClickUp as an all-in-one suite to manage people, projects, and everything in between.

What my team likes doing is brainstorming together within a Google Doc. Then, we can easily copy and paste that into ClickUp which then converts it within seconds to a brainstorm, a organization tree, a checklist and more.

And it’s free. Click here to check it out.

Website Analytics

Google Analytics Marketing Tools

Looking for a Google Analytics plugin for WordPress? ExactMetrics is trusted by over 1,000,000 sites, including Microsoft, Delta and Coldwell Bankers.

Exact Metrics will give you page level insights for each post, each page and products so you can see the most popular areas and sections of your site. Also, it automatically tracks your affiliate links, external links and banner ads. Click here to see features.

SEO and Promotion Marketing Tools

Search Engine Optimization Plugins

PageSpeed is a free tool that gives you the ability to see how fast (or slow) your web pages load. Google owns Page Speed, and you just insert your web address and click “analyze”. Page Speed shows you the problem and then, gives you the link to the problem.

Most of the time, you can optimize and compress images using these plugins.

Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. You can monitor your website’s performance, uptime as well as user interactions on the site.

Keyword Research Marketing Tools

Knowing what people are searching for is half the battle when writing content for your audience. The biggest surprise is that people aren’t searching what you think, you MUST do keyword research to get the actual keywords and phrases.

I can’t tell you how many times I have created the perfect blog series just to find out that people were searching for completely different terms.

Here are the top three marketing tools for keyword research:

  1. Google Keyword Planner
  2. MOZ Keyword Explorer
  3. Keywords Everywhere Chrome Extension

Competition Analysis

SEMrush has a robust suite of SEO tools that will enable you to view the results of your SEO marketing efforts.

SEMRush shows you how to outrank your competitors by sharing data on their backlinks and perform keyword gaps on your own site.

Email Marketing Tools

For email marketing and emailing services, we recommend starting out on the free versions of ConvertKit or Aweber. Both are very similar services, but I want to point out the differences.

Aweber has a variety of templates for newsletters, while ConvertKit does not. ConvertKit allows you to try for free up to 1,000 subscribers while Aweber allows you to try for free up to 500 subscribers.

Both allow you to tag subscribers and add leads to different campaigns for segmenting. They both have high marks across the board among the marketing guru’s.

Both are easy to use, but since Aweber has the templates, we have chosen Aweber as our emailing software.

Sales Funnels Marketing Tools

If you’re looking to build funnels for your business, then we recommend checking out our best sales funnel software article first.

We use and recommend Clickfunnels for ready to go, complete funnels. We have been building funnels for the last 15 years (when we first taught how to build an affiliate funnel). If you’re looking for a big discount on everything Clickfunnels offers, then click here.

Over 100,000 users have created over 6 million sales funnels using ClickFunnels – generating over 1 billion leads and $4 billion in total sales. Their clients include agencies, freelancers, coaches/consultants, local businesses, bloggers, affiliate marketers, e-commerce sellers, and many more.

Free Clickfunnels Trial Offer: 14 Day Free Trial

Now, if you’re looking for quick pages, then Leadpages is a perfect option for the small business owner looking for a simple-to-use landing page builder.

The Leadpages template library helps you look like you’ve hired a high-end web designer to build out your site and pages. Best of all, their templates are mobile-responsive – so your prospects will be able to do business with you regardless of how shop.

Free Trial Offer: 14 Day Free Trial

Commerce & Shopping Carts

Advertising and Promotion

When it comes to building your online shop, make sure you are taking full advantage of the platforms that are uniquely designed for commerce. If you’re telling yourself to build a custom solution branded for your site, you’ll be better off going with a self-hosted solution that integrates with your site.

Pay the extra to avoid the extra headaches later.

Start a Business

LLC Setup

Looking to setup your LLC. We have partnered up with the team at incfile to help you with business formation, who will help you with your paperwork for $0. Yes, free. You just pay the state’s filing fees to launch your business. Click here to check it out.

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