Boise, Idaho – Big changes have been happening at ClickFunnels, the famous marketing software company, with its co-founder Russell Brunson making some important decisions. Let's dig into why he decided to step down as CEO and then ultimately returned to the position, and how these transitions have shaped ClickFunnels.
Russell Brunson recently felt like something was missing from his role as CEO. After seven incredible years of growth, where ClickFunnels achieved more than they could have ever imagined, Brunson found himself stuck in administrative tasks. Endless meetings, managing spreadsheets, and all that administrative stuff took up ninety-five percent of his time. He missed the creative side of the business—the building, the marketing—the things that made him truly happy. Eventually, he realized that he needed a change to find that happiness again.
So, Brunson embarked on a journey to Fiji, where he joined an exclusive mastermind event led by the larger-than-life guru Tony Robbins. There, he had the chance to ask Robbins for advice on his predicament. Brunson wondered if he should step down as ClickFunnels CEO. Robbins, drawing from his own experiences, gave him some great advice. He told Brunson that if he missed the art and creativity of the business so much, he should find another CEO and become the chairman instead—just like Robbins had done in his own business.
Inspired by Robbins' wisdom, Brunson took the advice to heart. Stepping into the chairman role and appointing a new CEO would allow him to focus on what he loved most: marketing and being creative. Brunson believed it was one of the best decisions he had ever made.
Dave Woodward Takes Over CEO Role
ClickFunnels went through a transition period with Dave Woodward taking over as CEO. Woodward's leadership brought significant changes to the company. He revamped the internal culture, putting customers first and making sure they were served even better than before. The company saw growth like never before under his guidance.
However, tragedy struck as ClickFunnels faced the sad news of Woodward's passing on December 6th. Woodward had been battling cancer for eighteen months, and his loss deeply affected the ClickFunnels family. He had joined the team early on in 2015, and his impact was immeasurable. Woodward's dedication and belief that ClickFunnels was guided by a higher power resonated throughout the company. He played a crucial role in its growth, taking it to over 100,000 active members.
Following Woodward's passing, ClickFunnels needed a leader to steer the ship once again. Recognizing the void left by Woodward, Brunson made the courageous decision to return as CEO. He felt a responsibility to honor Woodward's legacy and drive ClickFunnels forward.
With Brunson back at the helm, ClickFunnels is set to regain its position as an industry leader. Brunson's expertise as one of the best marketers and marketing educators will be the driving force behind the company's renewed marketing efforts. He plans to build strong affiliate teams to promote ClickFunnels, taking it to new heights.
As Russell Brunson takes on the CEO role again, ClickFunnels is poised for a promising future. These changes have not only allowed Brunson to rediscover his passion but have also shaped the direction of the company. It's a testament to the resilience of ClickFunnels and the spirit of its leaders.
The Future of ClickFunnels
Additionally, as ClickFunnels moves forward, they have exciting plans for the future. One of their key focuses is the development of a new and improved affiliate program, aimed at empowering individuals and businesses to promote ClickFunnels and earn lucrative commissions. This revamped program will provide even more resources, training, and support to help affiliates succeed in their promotional efforts.
Moreover, ClickFunnels is gearing up to launch a certification program in funnel building. This program will offer comprehensive training and accreditation to individuals interested in mastering the art of creating effective sales funnels. By obtaining this certification, participants will not only enhance their own skill set but also gain recognition within the industry as qualified funnel builders.
Then, ClickFunnels is launching a free “sales funnel challenge” for people who want to learn how start building funnels (even with no tech skills, no product and no idea what a funnel is)
With these initiatives, ClickFunnels aims to empower a wider audience, equipping them with the tools and knowledge to succeed in online marketing and sales. By continuously innovating and providing valuable resources, ClickFunnels is committed to staying at the forefront of the industry and helping individuals and businesses thrive in the digital landscape.
