Looking to start an email newsletter? Email newsletters have become big business as big companies are paying millions for profitable newsletters. They always said “money is in the list” and now, it's time to implement a newsletter for your own business.
Choose the right autoresponder service to optimize your email campaigns and drive success for your business. Let's get into the top 20 autoresponder services for your small business and see which one is right for you.
AWeber
Features:
- User-friendly interface
- Automation
- Email templates
- Segmentation
Pricing:
- Free Plan: $0 per month – Up to 500 Subscribers, 1 Landing Page, 1 Email List
- Lite Plan: $29 per month – Up to 2500 Subscribers, 3 Landing Pages, 1 Email List
- Plus: $49 per month – Up to 5000 Subscribers, Unlimited Email Lists, Unlimited Landing Pages, Removes Aweber Branding
- Unlimited: $899 per month – Unlimited Subscribers (great price when your newsletter grows)
Pros:
- Easy-to-use
- Extensive integration options
- Reliable customer support
- Most integrations with plugins
Cons:
- Limited advanced features compared to some competitors
- Form designs seem outdated
Should you sign up? AWeber provides a user-friendly platform with a wide range of features, making it a solid choice for businesses seeking a reliable autoresponder solution.
GetResponse
Features:
- Email marketing
- Landing pages
- Webinars
- Automation
Pricing:
Free Plan: Up to 500 contacts and 2500 total emails per month
- $15.58 per month, up to 1,000 contacts and unlimited newsletters
- $79 per month, up to 10,000 contacts and unlimited newsletters
- $538 per month, up to 100,000 contacts and unlimited newsletters
Pros:
- All-in-one platform
- Ai Email Generator
- Unlimited Landing Pages
- Basic Segmentation
- Advanced automation
- High deliverability
Cons:
- Limited A/B testing options
- Higher pricing for larger subscriber lists
Should you sign up? GetResponse's all-in-one solution, coupled with advanced automation features, makes it a viable choice for businesses looking for an easy email marketing newsletter option.
MailerLite
Features:
- Email marketing
- Automation & Drag and Drop Editor
- Landing page and Promotional Popup Creator
Pricing:
Free plan available; paid plans start at $10/month.
| # of Subscribers | Free Plan | Growing | Advanced |
| 1,000 Subscribers | $0 | $15 per month | $30 per month |
| 5,000 Subscribers | $39 per month | $50 per month | |
| 10,000 Subscribers | $73 per month | $110 per month | |
| 50,000 Subscribers | $289 per month | $340 per month |
Pros:
- Easy-to-use
- Affordable
- Intuitive automation workflows
- Sell digital products
- Sell recurring subscriptions
- One of our favorite demos
Cons:
- Learning curve
Should you sign up? MailerLite's affordability and ease of use, coupled with intuitive automation, make it an appealing option for businesses on a budget.
ConvertKit
Features:
- Email marketing
- Automation
- Subscriber segmentation
Pricing:
| Convertkit Pricing Based on Subscribers | |||
| # of Subscribers | |||
| 300 subscribers | $0 | $15 monthly | $29 monthly |
| 1,000 subscribers | $0 | $29 monthly | $59 monthly |
| 3,000 subscribers | – | $49 monthly | $79 monthly |
| 5,000 subscribers | – | $79 monthly | $111 monthly |
| 10,000 subscribers | – | $119 monthly | $167 monthly |
| 25,000 subscribers | – | $199 monthly | $279 monthly |
| 50,000 users | – | $379 monthly | $519 monthly |
| 100,000 users | – | $679 monthly | $879 monthly |
Pros:
- Tailored for creators and bloggers
- Intuitive automation features
Cons:
- Fewer design options for email templates
- Higher pricing for larger lists
Should you sign up? ConvertKit's focus on creators and bloggers, along with its intuitive automation, makes it an ideal choice for those in the content creation space.
ActiveCampaign
Features:
- Email marketing
- Automation
- CRM integration
Pricing:
Starts at $15/month for up to 500 subscribers.
Pros of ActiveCampaign:
- All-in-One Marketing Platform: ActiveCampaign offers a comprehensive suite of marketing tools including email marketing, automation, CRM, sales tracking, and more, all integrated into one platform. This streamlines your marketing efforts and data management.
- Robust Automation: The platform excels in automation capabilities, allowing you to create intricate workflows for various scenarios. You can segment your audience, trigger actions based on behavior, and personalize communication, enhancing customer engagement.
- Advanced Email Marketing: ActiveCampaign provides advanced email marketing features like dynamic content, conditional messaging, and split testing. This enables you to send targeted and relevant emails, increasing the likelihood of conversions.
- CRM Functionality: The integrated CRM system helps you manage customer relationships effectively. You can track interactions, gather insights, and prioritize leads, leading to more informed and personalized communication.
- Scalability and Flexibility: ActiveCampaign caters to both small businesses and larger enterprises. It can grow with your needs, offering various pricing tiers and customization options. This scalability is advantageous as your business expands.
Cons of ActiveCampaign:
- Learning Curve: Due to its wide range of features, ActiveCampaign can have a steeper learning curve for new users. Exploring and understanding all the capabilities might take some time.
- Pricing: While ActiveCampaign offers a lot of features, some users might find the pricing relatively higher compared to more basic email marketing solutions. It's important to weigh the cost against the features you truly need.
- Complexity for Simple Campaigns: If you only need basic email campaigns without advanced automation, the platform's complexity might feel like overkill. In such cases, simpler tools might be more suitable and user-friendly.
Remember that the pros and cons can vary depending on your specific business needs and how well ActiveCampaign aligns with them. It's a good idea to explore the platform thoroughly, possibly through a trial period, to determine if it's the right fit for your marketing strategy.
Should you sign up? ActiveCampaign's advanced automation and CRM integration make it a valuable tool for businesses seeking highly personalized email marketing campaigns.
Keap (formerly Infusionsoft)
Features:
- Robust CRM
- Full Tagging and Email Automation
- Built-in Sales Forms & eCommerce
- Texts Marketing
- Upsells and Discounts
- Lead & Client Management System
Pricing:
- $199 per month for 1,500 contacts
- $324 per month for 5,000 contacts
- $599 per month for 50,000 conacts
Pros:
- Integration of email marketing and CRM
- Advanced automation capabilities
- Full CRM
- Easy tagging and easy tracking reports
- Texts blast marketing
- Easy to scale your business
Cons:
- Higher pricing compared to some competitors
- May have a steeper learning curve for beginners
Should you sign up? Keap's integration of email marketing and CRM, combined with advanced automation capabilities, make it an excellent choice for businesses seeking a comprehensive customer management solution.
iContact
iContact is an email marketing platform that enables businesses to create, send, and track email campaigns. With a focus on user-friendly features and powerful marketing tools, iContact aims to help businesses effectively engage with their audience through email campaigns.
Pros:
- User-Friendly Interface: iContact boasts an intuitive and easy-to-use interface, making it suitable for both beginners and experienced marketers.
- Responsive Email Templates: The platform offers a range of professionally designed templates that adapt well to different devices and screen sizes.
- Advanced Reporting and Analytics: iContact provides in-depth reporting on campaign performance, helping users understand email open rates, click-through rates, and subscriber engagement.
- List Segmentation: You can segment your email list based on various criteria, enabling more targeted and personalized email campaigns.
- Autoresponders and Drip Campaigns: iContact supports automated email series and drip campaigns, which are excellent for nurturing leads and maintaining engagement.
- A/B Testing: The platform allows you to test different elements of your emails to optimize performance and better understand your audience's preferences.
- Integration Options: iContact integrates with popular CRM systems, e-commerce platforms, and other tools, facilitating seamless workflow integration.
- Compliance and Deliverability: The platform focuses on maintaining good sender reputation, which enhances email deliverability and reduces the likelihood of emails landing in spam folders.
Cons:
- Pricing Tiers: iContact's pricing structure might be a bit on the higher side for small businesses or those with limited budgets.
- Learning Curve for Advanced Features: While the platform is user-friendly, some of the more advanced features might require a learning curve for users who are new to email marketing.
Pricing:
| Plan | Contacts | Price per Month |
|---|---|---|
| Launch | 750 | $14 |
| Grow | 2,500 | $36 |
| Expand | 5,000 | $65 |
| Advanced | 10,000 | $95 |
Recommendation:
iContact is a solid choice for businesses looking for an email marketing platform that offers a combination of user-friendly features and advanced marketing tools. The platform's responsive templates, powerful analytics, and automation capabilities make it a valuable asset for engaging with your audience effectively.
Benchmark Email
Features:
- Customizable email templates
- Automation & Drag and Drop Builder
- Text Based Emails & RSS Emails
- Social media integration
- Basic and Advanced Segmentation
- Pre-Built Customer Journeys
Pricing:
| Plan | Contacts | Price per Month |
|---|---|---|
| Free | 500 | $0 |
| Pro | 10,000 | $79 |
| Enterprise | 25,000 | $499 |
Pros:
- User-friendly interface
- Robust automation capabilities
- Responsive email templates
- Great analytics & reports
Cons:
- Limited third-party integrations
- Higher pricing for larger subscriber lists
Should you sign up? Benchmark Email's user-friendly interface and robust automation capabilities make it a compelling option for businesses seeking seamless email marketing solutions.
Brevo (foreverly SendinBlue)
Features:
- Email marketing
- SMS marketing
- Chat features
Pricing:
Free plan available; paid plans start at $25/month.
Pros:
- Multichannel marketing options
- User-friendly interface
- Affordable pricing
Cons:
- Limited advanced automation features
- Some features require higher-tier plans
Should you sign up? SendinBlue's multichannel marketing capabilities and affordable pricing make it a suitable option for businesses looking to expand their marketing reach.
Mailchimp
Features:
- Email campaigns
- Automation
- Audience management
- Reporting
Pricing:
Free plan available; paid plans start at $9.99/month.
Pros:
- Robust features
- Drag-and-drop editor
- Comprehensive analytics
Cons:
- Complex pricing structure
- Limited automation capabilities on the free plan
Should you sign up? Mailchimp offers a feature-rich platform with advanced analytics, making it suitable for businesses that require in-depth insights into their email campaigns.
Campaign Monitor
Features:
- Customizable email templates
- Automation
- Detailed analytics
Pricing:
Starts at $9/month for up to 500 subscribers.
Pros:
- Beautiful email designs
- Comprehensive analytics
- Easy-to-use interface
Cons:
- Limited automation options compared to some competitors
Should you sign up? Campaign Monitor's visually appealing email designs and comprehensive analytics make it an excellent choice for businesses that prioritize aesthetics and data-driven marketing.
Drip
Features:
- Email marketing
- Advanced automation
- eCommerce-focused
Pricing:
Starts at $49/month for up to 2,500 subscribers.
Pros:
- Powerful automation workflows
- Personalized customer experiences
Cons:
- Higher pricing compared to some competitors
- May be overwhelming for beginners
Should you sign up? Drip's advanced automation capabilities tailored for eCommerce make it an excellent choice for those looking to enhance their customer experience.
Constant Contact
Features:
- Drag-and-drop editor
- Automation
- Customizable templates
Pricing:
Starts at $12 per month on the Lite Plan. For the lite plan, this is the pricing as of August, 2023
| Contacts | Fee |
|---|---|
| 0 – 500 | $12/mo. |
| 501 – 1,000 | $30/mo. |
| 1,001 – 2,500 | $50/mo. |
| 2,501 – 5,000 | $80/mo. |
| 5,001 – 10,000 | $120/mo. |
| 10,001 – 15,000 | $180/mo. |
| 15,001 – 20,000 | $230/mo. |
| 20,001 – 25,000 | $280/mo. |
| 25,001 – 30,000 | $310/mo. |
| 30,001 – 35,000 | $340/mo. |
| 35,001 – 40,000 | $370/mo. |
| 40,001 – 45,000 | $400/mo. |
| 45,001 – 50,000 | $430/mo. |
Certainly, here's a list of pros and cons for Constant Contact:
Pros:
- User-friendly interface
- Email templates available
- List segmentation
- Tracking & analytics
- Integration options
Cons:
- Pricing tiers
- Limited automation
- Learning curve
- Design limitations
- Customer support
Should you sign up? Constant Contact's user-friendly platform and robust automation make it an attractive option for businesses seeking an intuitive autoresponder solution.
Moosend
Features:
- Email marketing
- AI features
Pricing:
Starts at $8/month for up to 1,000 subscribers.
Pros:
- AI-powered features for optimization
- Affordable pricing
- Intuitive interface
Cons:
- Limited template designs
- Some advanced features available only on higher-tier plans
Should you sign up? Moosend's AI-powered features, combined with affordability and an intuitive interface, make it a suitable choice for businesses looking to leverage automation and optimization in their email marketing.
SendPulse
Features:
- Email marketing
- SMS marketing
- Web push notifications
- Chatbots
Pricing:
Free plan available; paid plans start at $9.85/month.
Pros:
- Multichannel marketing capabilities
- Affordable pricing
- User-friendly interface
Cons:
- Limited A/B testing options
- Chatbot features available on higher-tier plans
Should you sign up? SendPulse's multichannel marketing capabilities, affordable pricing, and user-friendly interface make it a versatile option for businesses looking to reach their audience through various channels.
Mailjet
Features:
- Email marketing
- Automation
- Collaboration features
Pricing:
Starts at $9.65/month for up to 30,000 emails.
Pros:
- Scalable platform
- Advanced collaboration options
- High deliverability
Cons:
- Limited template designs
- Pricing can increase significantly with higher email volumes
Should you sign up? Mailjet's scalability and advanced collaboration features make it a reliable option for businesses with growing email marketing needs.
ActiveTrail
Features:
- Email marketing
- Automation
- SMS marketing
- Landing page creation
Pricing:
Custom pricing based on specific needs.
Pros:
- All-in-one platform
- Robust automation capabilities
- SMS marketing integration
Cons:
- Pricing may be higher for small subscriber lists
- Limited plan details on the website
Should you sign up? ActiveTrail's all-in-one platform, coupled with robust automation and SMS marketing integration, make it a viable choice for businesses seeking comprehensive marketing solutions.
Mad Mimi
Features:
- Simple email designs
- Easy-to-use interface
- Basic automation
Pricing:
| Plan | Price per Month | Email Addresses Included |
|---|---|---|
| Basic | $10 | 500 |
| Basic | $12 | 1,000 |
| Basic | $16 | 2,500 |
| Basic | $27 | 5,000 |
| Pro | $42 | 10,000 |
| Pro | $59 | 15,000 |
| Pro | $89 | 25,000 |
| Pro | $139 | 35,000 |
| Silver | $199 | 50,000 |
| Silver | $279 | 75,000 |
| Silver | $369 | 100,000 |
| Silver | $549 | 150,000 |
| Silver | $749 | 250,000 |
| Gold | $1,049 | 350,000 |
| Gold | $1,499 | 500,000 |
Pros:
- User-friendly platform
- Visually appealing emails
- Affordable pricing
Cons:
- Limited advanced automation features
- Template designs may feel limited
- Outdated sales pages
Should you sign up? Mad Mimi's user-friendly platform and visually appealing emails, coupled with affordable pricing, make it a suitable option for businesses looking for simplicity in their email marketing campaigns.
Ortto (Formerly: Autopilot)
Features:
- Visual automation workflows
- Email marketing & SMS marketing
- Ai Suggest & Ai predictions
- Advanced A/B testing
- CRM integration
Pricing:
- Professional: $599 per month for up to 10,000 contacts
- Business: $999 per month for up to 10,000 contacts
- Enterprise: $1,699 per month for up to 10,000 contacts
Pros:
- Powerful automation capabilities
- Easy integration with popular CRM systems
Cons:
- Higher pricing compared to competitors
- May require technical knowledge for setup
Should you sign up? Autopilot's powerful automation capabilities, coupled with seamless CRM integration, make it a suitable option for businesses looking to streamline their email marketing and customer management processes.
SendX
Features:
- Email marketing
- Automation
- Drag-and-drop editor
Pricing:
Starts at $9.99/month for up to 1,000 subscribers.
Pros:
- Intuitive interface
- Affordable pricing
- User-friendly automation workflows
Cons:
- Template designs could be more varied
- Some advanced features are available only on higher plans
Shouldyou sign up? SendX's intuitive interface, affordable pricing, and user-friendly automation workflows make it a solid choice for businesses seeking an efficient and budget-friendly email marketing solution.
Omnisend
Features:
- Email marketing automation
- eCommerce-focused features
- Cart abandonment recovery
Pricing:
Starts at $16/month for up to 500 subscribers.
Pros:
- Powerful automation workflows for eCommerce
- Tailored features for online stores
Cons:
- Higher pricing compared to some competitors
- May have a learning curve for beginners
Should you sign up? Omnisend's automation capabilities specifically designed for eCommerce, coupled with cart abandonment recovery features, make it a compelling choice for online retailers looking to maximize their conversion rates.
Sendlane
Features:
- Email marketing automation
- Behavior tracking
- Advanced analytics
Pricing:
Custom pricing based on specific needs.
Pros:
- Robust automation capabilities
- Detailed analytics
- Strong customer support
Cons:
- Pricing details not readily available
- Limited information on the website
Should you sign up? Sendlane's robust automation capabilities and in-depth analytics, along with strong customer support, make it a compelling choice for businesses looking for advanced email marketing automation.
MailPoet
Features:
- Email marketing plugin for WordPress
- Easy newsletter creation
- Automation
Pricing:
Starts at $15/month for up to 1,000 subscribers.
Pros:
- Seamless integration with WordPress
- User-friendly interface
- Responsive email designs
Cons:
- Limited advanced features compared to standalone platforms
- May require additional plugins for certain functionalities
Should you sign up? MailPoet's seamless integration with WordPress, coupled with its user-friendly interface and responsive email designs, make it a convenient choice for WordPress users seeking an integrated email marketing solution.
We hope you get value from this list of the top email mailing services. Whether you're just starting out or looking to optimize your existing email campaigns, the top autoresponder services mentioned in this article offer a wide range of features and pricing options to suit your specific needs.
